Absolute mastery over
movie making is hallmark of Christopher Nolan’s magic, with his ability to add
dimensions in storytelling, the experience transcends the normal. All the
components mash up together in a visual symphony leading to a user journey with
little to deviate focus. At times it feels akin to hypnotism exercised
over senses. Left to lesser hands this approach would be a disaster but in hand
of this master it turns out as a symphony.
Dunkirk is perfect
example of how to get complex & grand canvas stories (User journeys) right
and yet keep it right sized & feasible. Let look at the canvas being
addressed: To show 300,000 or more evacuated army personnel, navy and civilians
were working in loose coordination, Germans closing down & each protagonist
given screen time to be etched for maximum clarity and/or empathy. Nolan
masterfully weaves it together and does justice to all involved, without
stretching time or more than necessary emotions.
At all points the
narration is clear with minimal ode to convention, sorry sir no place for huge
crowds , no heroics in air, no lip service to dying for the country( far better
to live for country) and no silly sides on romance and back stories. Focus is
clearly on evacuation and how all protagonists go about doing their job with
minimal drama. Understated but always sounding in control with the fear being
built up by noise of German planes zooming in from far away and artillery in
background.
Fintech is similar in
nature, the perfect mash up is required to get it right, anything more than
required is liable to create problems and lose focus from the solution. Like
film making presence of multiple dimension and context are important to be
addressed, for example a wealth manager and his customer within a system, one
looking to maximize the return while other monitoring and participating in it
and at same time another set of users looking to control both of them. How does
one make the experience complete for all these competing but complementary
narration. Like the movie, it all depends on getting the right output from
components (domain, tech, people & design) and keeping it feasible.
Visual is
another key in scalable Fintech especially when dealing with calculations and
charges, Nolan addresses this with a combination of IMAX and 65 MM cameras.
Taking IMAX up in the air fixed on planes wing (never done before) to shoot dog
fights and build up close and real experience for the audience. The lessons
from movie are spot on, deep invasive visual simulation and presentation allows
for closer interaction and understanding.
It is my belief that
Christopher Nolan and his team would be equally good at Fintech as they
understand engagement canvas and its stitching for audience really well
Some useful
references
No comments:
Post a Comment